We are so excited to launch our new collection with a beautiful campaign featuring the flawless German beauty Maya Stepper and photographed by our very talented friend Amberly Valentine. A campaign that encapsulates our ultimate LILYA ‘muse’ , a woman who is carefree, big hearted and comfortable in her own skin. Our LILYA muse is most comfortable when she is surrounded by nature and enjoying the simple things. We hope you enjoy the full campaign below, which is now available to shop here.
Photographer & Film Director: Amberly Valentine
Model: Maya Stepper
Make-up: Aura A
Hair: Little Leeyah
Stylist: Angie Angorro
Film Editor: Nicholas Slade
Camera Operator: Imung Setiawan
Photographer’s Assistant: Dede Adiyoga
Production: My Destination Bali
with special thanks to Bali Horse Riding | www.truebaliexperience.com
Our Muse ‘17 collection takes inspiration from the 1970’s and musical influences such as Stevie Nicks and Joni Mitchell.
This collection was designed for the free spirited traveller in mind. This is an ode to our ultimate LILYA muse, the woman who is carefree, big hearted and comfortable in her own skin. Our LILYA muse is most comfortable when she is surrounded by nature and enjoying the simple things. Our AW17 collection includes our nonchalant style in luxe fabrication such as silk velvet, Mongolian wools, natural fibers of linen and cottons and exclusive print. The collection takes colour inspiration from the works of Matisse, Agnes Martin and 1970’s furnishings The colour pallete incorporates rich natural hues with subtle pastels amongst textured knitwear and standout outerwear.
Here is a peak at the inspirations behind the collection, which you can shop online now here.
Bali is like a second home to the LILYA team. All of the girls travel there regularly for work and play, so we have gathered quite a ‘must do’ list between us. The items mentioned above are just a few of our favourites but there are so many more… If you’re heading over any time soon, here are a few more places we frequent regularly…
How we start the day…
Amazing coffee and delicious healthy breakfasts
When we need a pamper…
Right next to the famous Canggu surf spot so perfect for an after surf massage or while your partner is out in the surf.
Hands down one of the best therapeutic massages in Bali
Feasting with friends
One Eyed Jacks
Amazing modern Japanese and perfect for a special night out.
An delicious variety of Latin American share plate meals that will have you dreaming about the flavours long after leaving.
A cocktail or two…
Lacalita – Bar y Cocina
Margaritas are the specialty however there is plenty of tasty Mexican food as well.
Must try a Coco Sexo cocktail from Ji Restaurant in Canggu. They put dry ice in it and its amazing, best cocktail ever.
Thank us later.
This month we collaborated with creative duo Collin and Jess Stark. Based in Los Angeles, Collin is a photographer and Jess a stylist who travel the globe photographing celebrities and fashion campaigns. One of their recent shoots featured our LILYA Oribe Dress from our Summer collection and is available to purchase online here.
This year we celebrate 10 years of LILYA.
In celebration of the brand’s milestone we sat down with owner and designer Lisa Robertson to chat about how her small side project has now turned into a internationally recognised brand and what she has learnt along the way…
What made you want to start your own label?
I have always worked in the fashion industry… I started in retail straight after school, and then I was a buyer and did some styling. It was after working in wholesale for a big agency that I then started my own wholesale agency, selling brands like Maurie and Eve, Oscar the Third, Mogil and Grain. I knew a lot of buyers and felt like I had good knowledge to start the process of having my own label. It was a natural progression.
What three words do you think best describe the LILYA aesthetic?
Natural, chic and nonchalant.
What have been your most memorable moments since starting the brand?
I have a retail background, so for me it’s being stocked by my beautiful retailers, so many of them are loyal and have bought my brand since day 1. I also love seeing LILYA on beautiful women, with social media now, its so amazing to see people from all over the world of all different ages and walks of life wearing and sharing their love for the brand.
What has been the biggest lesson you’ve learnt?
The biggest lessons I have learnt are to allow for a little drama, roll with the punches of having your own business and at the end of the day not let it affect you too much. I have also learnt the power of a good team, especially after becoming a mother, I needed to learn how to empower and trust my staff and now I have the best team ever!
Lilya was born and raised in Bondi and now are based Sunshine Coast, how has the brand changed in the past 10 years? What has stayed the same?
The brand has grown and expanded. We have always stocked Australia, but in the past few years we have grown in New Zealand and more recently the US. We have had such an amazing response to LILYA in the US and Hawaii and are in some amazing retailers.
Also, social media has changed so much in the past 10 years and how we communicate and interact with our stores and customers. So much is happening online, in real time and fast! I think personal customer service has always been our focus and although technology has changed the way we communicate, we still offer that same personal customer service. Although it is more and more through social media and emails, we still have a landline phone and chat to customers and stores regularly!
Lilya is stocked in over 100 stores Australia wide and has branched out globally from NZ, the U.S.A to even Kiev in the Ukraine! Why do you think the brand resonates with so many women?
It’s easy to wear, practical, transcends through age groups and has a global style. LILYA is a lifestyle fashion brand, which we have always designed to be ‘lived in’ wherever you may be. Design wise, we are really influenced by where we live but also our travels. I think we have put our own casual LILYA ‘twist’ on everywhere we’ve travelled from NYC, Brazil back to East Coast Australia! I like to think that Lilya is accessible and has pieces that many women feel comfortable wearing wherever they may be.
What advice would you give someone wanting to start their own label?
Get experience in the business side of fashion!!!! Fashion is fun and exciting but to run a business requires more than just good fashion sense. Listen and learn and be brave and don’t ever stop learning.
Who is the quintessential LILYA woman?
The LILYA woman is warm, natural and caring. She has a sense of fun and adventure and feels comfortable in her own skin.
What’s next for LILYA?
We are now more than ever travelling to source inspiration, fabrics and shoot locations…so we hope to develop more exciting product, explore new idea and put a whole lot more time into perfecting the ranges. We hope to grow in the US and travel a lot. Creatively too, as our team is growing we hope this gives us more opportunity to grow and explore and make more amazing collections.
To say a big thank you for all the love and support from our lovely LILYA customers over the past decade we are giving subscribers a special 15% off code to use on all Spring styles.
Simply enter the code ‘HAPPY10’ at the checkout to apply.
*Valid until Monday 7th November 2016 and includes full priced Spring stock only.
LILYA ‘Atlantico’ SS16 took us over to the iconic and ever beautiful Tulum. Amberly Valentine of ‘We are the Wild Girls’, captured the beautiful Madeline Joy Relph on the pristine beaches of The Isla Mujeres, bar side at eco boutique, Coco Tulum, through rivers and lagoons in the breathtaking cenotes and then to the amazing Coqui Coqui in Coba. If you have ever dreamed of a Mexican escape, then these images are sure to have you booking your tickets, fast! We sat down with Amberly and asked her some insider advice on what to see and do in Mexico. You can view and shop the entire campaign now here.
EAT: Posada Margherita for super fresh & light Italian food (their homemade fresh pasta is to die for) or Hartwood for the best grilled octopus and fresh ceviche in Tulum.
STAY: Azulik Tulum – an eco friendly treehouse over the ocean that is beyond beautiful. We were greeted with a traditional Mayan cleansing ceremony and ended our days with long baths overlooking the waves. Bliss. Further afield is the incredible Coqui Coqui in Coba. Part perfumery part hotel this place is style personified with none of the stuffy airs and graces of other high end boutique hotels. Simply stunning design and wonderfully friendly staff make it feel like a retreat from the real world.
DRINK: Tequila Tequila!! Well it is Mexico after all…
EXPLORE: Ancient Mayan Ruins and crystal clear cenotes (natural swimming pools created by the underwater rivers).
SHOP: Coqui Coqui for artisan perfumes and hand woven hammocks
RELAX: By the ocean! Tulum has beautiful turquoise water and powder white sand. Just park under one of the many coconut trees and watch the world go by.
CHECK OUT: Akumal bay for swimming with turtles & Volladolid for super colourful historic buildings.
HOT TIP: Get up really early – places here get pretty crowded but in the mornings you will have the whole place to yourself before 8am.
MUST DO: Try the ceviche – it’s the best we have had anywhere in the world
LIVE LIKE A LOCAL: At the many Taco Stalls. You can eat for few dollars and its guaranteed to be better than most of the fancy restaurants.
3 THINGS TO PACK: A teeny tiny bikini and nothing else. More room in the suitcase for all those hammocks you will buy!
LILYA ‘Atlantico’ SS16 took us over to the iconic and ever beautiful Mexico. Amberly Valentine, one part of ‘We are the Wild Girls’ captured the beautiful Madeline Joy Relph on the pristine beaches of The Isla Mujeres, bar side at eco boutique, Coco Tulum, through rivers and lagoons in the breathtaking Cenotes and then to the amazing Coqui Coqui in Coba. The Summer ’16 instalment of the ‘Altantico’ collection includes the exclusive Vine and Estrella Prints, Ancient greek inspired sandals, minimalist bikinis and feminine dresses perfect for taking you from days at the beach into balmy summer nights. Shop the whole collection online now here.
Model Madeline Relph (@Madelinejoyrelph) at Wink Model Management
Photography by Amberly Valentine @amberlyvalentine
Styling, Hair & Makeup by We Are The Wild Girls Team @wearethewildgirls & Jourdan Bowen @jourdanbowen
Post Production by Nick Slade @ns_retouching
Chic and classic, update your Spring wardrobe with some of our favourite Gingham styles. Inspired by lady like dressing, our black and creme check story is inspired and reminiscent of European summers on the French Riviera. Take your pick and shop our fresh take on this feminine print now.