LILYA 10 Year Anniversary

By Interview

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This year we celebrate 10 years of LILYA.

In celebration of the brand’s milestone we sat down with owner and designer Lisa Robertson to chat about how her small side project has now turned into a internationally recognised brand and what she has learnt along the way…

What made you want to start your own label?

I have always worked in the fashion industry… I started in retail straight after school, and then I was a buyer and did some styling. It was after working in wholesale for a big agency that I then started my own wholesale agency, selling brands like Maurie and Eve, Oscar the Third, Mogil and Grain. I knew a lot of buyers and felt like I had good knowledge to start the process of having my own label. It was a natural progression.

What three words do you think best describe the LILYA aesthetic?

Natural, chic and nonchalant.

What have been your most memorable moments since starting the brand?

I have a retail background, so for me it’s being stocked by my beautiful retailers, so many of them are loyal and have bought my brand since day 1. I also love seeing LILYA on beautiful women, with social media now, its so amazing to see people from all over the world of all different ages and walks of life wearing and sharing their love for the brand.

What has been the biggest lesson you’ve learnt?

The biggest lessons I have learnt are to allow for a little drama, roll with the punches of having your own business and at the end of the day not let it affect you too much. I have also learnt the power of a good team, especially after becoming a mother, I needed to learn how to empower and trust my staff and now I have the best team ever!

Lilya was born and raised in Bondi and now are based Sunshine Coast, how has the brand changed in the past 10 years? What has stayed the same?

The brand has grown and expanded. We have always stocked Australia, but in the past few years we have grown in New Zealand and more recently the US. We have had such an amazing response to LILYA in the US and Hawaii and are in some amazing retailers.

Also, social media has changed so much in the past 10 years and how we communicate and interact with our stores and customers. So much is happening online, in real time and fast! I think personal customer service has always been our focus and although technology has changed the way we communicate, we still offer that same personal customer service. Although it is more and more through social media and emails, we still have a landline phone and chat to customers and stores regularly!

Lilya is stocked in over 100 stores Australia wide and has branched out globally from NZ, the U.S.A to even Kiev in the Ukraine! Why do you think the brand resonates with so many women?

It’s easy to wear, practical, transcends through age groups and has a global style. LILYA is a lifestyle fashion brand, which we have always designed to be ‘lived in’ wherever you may be. Design wise, we are really influenced by where we live but also our travels. I think we have put our own casual LILYA ‘twist’ on everywhere we’ve travelled from NYC, Brazil back to East Coast Australia! I like to think that Lilya is accessible and has pieces that many women feel comfortable wearing wherever they may be.

What advice would you give someone wanting to start their own label?

Get experience in the business side of fashion!!!! Fashion is fun and exciting but to run a business requires more than just good fashion sense. Listen and learn and be brave and don’t ever stop learning.

Who is the quintessential LILYA woman?

The LILYA woman is warm, natural and caring. She has a sense of fun and adventure and feels comfortable in her own skin.

What’s next for LILYA?

We are now more than ever travelling to source inspiration, fabrics and shoot locations…so we hope to develop more exciting product, explore new idea and put a whole lot more time into perfecting the ranges. We hope to grow in the US and travel a lot. Creatively too, as our team is growing we hope this gives us more opportunity to grow and explore and make more amazing collections.

To say a big thank you for all the love and support from our lovely LILYA customers over the past decade we are giving subscribers a special 15% off code to use on all Spring styles.

Simply enter the code ‘HAPPY10’ at the checkout to apply.

*Valid until Monday 7th November 2016 and includes full priced Spring stock only.

amberly-valentine-interview

Q&A | Amberly Valentine ‘We are the Wild Girls’

By Interview

LILYA ‘Atlantico’ SS16 took us over to the iconic and ever beautiful Tulum. Amberly Valentine of ‘We are the Wild Girls’, captured the beautiful Madeline Joy Relph on the pristine beaches of The Isla Mujeres, bar side at eco boutique, Coco Tulum, through rivers and lagoons in the breathtaking cenotes and then to the amazing Coqui Coqui in Coba. If you have ever dreamed of a Mexican escape, then these images are sure to have you booking your tickets, fast! We sat down with Amberly and asked her some insider advice on what to see and do in Mexico. You can view and shop the entire campaign now  here.

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EAT:  Posada Margherita for super fresh & light Italian food (their homemade fresh pasta is to die for) or Hartwood for the best grilled octopus and fresh ceviche in Tulum.

STAY: Azulik Tulum – an eco friendly treehouse over the ocean that is beyond beautiful. We were greeted with a traditional Mayan cleansing ceremony and ended our days with long baths overlooking the waves. Bliss. Further afield is the incredible Coqui Coqui in Coba. Part perfumery part hotel this place is style personified with none of the stuffy airs and graces of other high end boutique hotels. Simply stunning design and wonderfully friendly staff make it feel like a retreat from the real world.

DRINK: Tequila Tequila!! Well it is Mexico after all…

EXPLORE: Ancient Mayan Ruins and crystal clear cenotes (natural swimming pools created by the underwater rivers).

SHOP: Coqui Coqui for artisan perfumes and hand woven hammocks

RELAX: By the ocean! Tulum has beautiful turquoise water and powder white sand. Just park under one of the many coconut trees and watch the world go by.

CHECK OUT: Akumal bay for swimming with turtles & Volladolid for super colourful historic buildings.

HOT TIP: Get up really early – places here get pretty crowded but in the mornings you will have the whole place to yourself before 8am.

MUST DO: Try the ceviche – it’s the best we have had anywhere in the world

LIVE LIKE A LOCAL: At the many Taco Stalls. You can eat for few dollars and its guaranteed to be better than most of the fancy restaurants.

3 THINGS TO PACK: A teeny tiny bikini and nothing else. More room in the suitcase for all those hammocks you will buy!

amberly-valentine-interview

 

 

 

 

LILYA in Mexico

By Uncategorized

LILYA ‘Atlantico’ SS16 took us over to the iconic and ever beautiful Mexico. Amberly Valentine, one part of ‘We are the Wild Girls’ captured the beautiful Madeline Joy Relph on the pristine beaches of The Isla Mujeres, bar side at eco boutique, Coco Tulum, through rivers and lagoons in the breathtaking Cenotes and then to the amazing Coqui Coqui in Coba. The Summer ’16 instalment of the ‘Altantico’ collection includes the exclusive Vine and Estrella Prints, Ancient greek inspired sandals, minimalist bikinis and feminine dresses perfect for taking you from days at the beach into balmy summer nights. Shop the whole collection online now here.

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Model Madeline Relph (@Madelinejoyrelph) at Wink Model Management
Photography by Amberly Valentine @amberlyvalentine
Styling, Hair & Makeup by We Are The Wild Girls Team @wearethewildgirls & Jourdan Bowen @jourdanbowen
Post Production by Nick Slade @ns_retouching

LILYA Gingham

By Collections

LILYA Gingham Elly Short

LILYA GINGHAM SABINA DRESS

CELINE

Chic and classic, update your Spring wardrobe with some of our favourite Gingham styles. Inspired by lady like dressing, our black and creme check story is inspired and reminiscent of European summers on the French Riviera. Take your pick and shop our fresh take on this feminine print now.

 

LILYA ‘Atlantico’ Spring 2016

By Collections

Introducing Atlantico, a Spring Summer 2016 Collection from Lilya.

Inspired by a trip to Rio de Janiero, Atlantico is a collection made for the modern traveller. Staying true to classic Lilya sensibility of embracing easy to wear transeasonal pieces, the collection incorporates nostalgic references of the ever vivacious Brazil through colour, print and styling.

The spring drop features the signature Lilya wide stripe, paisley and  flirty gingham, which are married with beachy hues of sand, khaki, clay and blues.

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LILYA Luisa Dress LILYA Sabina Dress

LILYA-Inca-Jumpsuit LILYA-Bibi-Lace-Cami

LILYA-Flavia-Dress LILYA-Stella-Dress

LILYA-Russo-Knit-Top LILYA-Rosa-Maxi-Cape

Shop the collection here.

LILYA Margaux Knit Jumper

LILYA Instagram Favourites

By LILYA LOVES

We love seeing how our stockists and customers style their LILYA pieces. Here’s a few of our Instagram favourites all showing pieces from the LILYA AW16 UTOPIA collection…

LILYA Gardenia Dress
@callmethebreezesa in the Gardenia Dress in Chambray $199 | SHOP HERE

LILYA Delphine Poncho

@kelsey_white in the Delphine Poncho $179 | SHOP HERE

LILYA Chelsea Dress

@rootsandwingsdesign in the Chelsea Dress $179 | SHOP HERE

LILYA Margaux-Knit-Jumper

@sydneystyleedit in the Margaux Knit Jumper in Ivory $179 | SHOP HERE

whitneybearr

@whitneybearr in the Alchemist Vest in Sand $349 | SHOP HERE

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ARTIST | Rebecca Louise Law

By Art

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Artist Rebecca Louise Law is making art out of nature in the most dreamy and tactical way. Her large floral installations are just as immersive as they are captivatingly beautiful. The English artist has been commissioned by luxury brands such as Hermes and MaxMara along with UK icons The Royal Opera House and the RHS Chelsea Flower Shows.

Credit: All artwork by Rebecca Louise Law www.rebeccalouiselaw.com

 

Interview | Sel De Mer Showroom

By Interview

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This year has seen LILYA launch in the USA with over 20 beautiful stockists around the country in over seven states with some exciting additions on the horizon. We are fortunate enough to have the most amazing USA agents Lauren Harbin and Pauline Lucas, the co-owners of Sel De Mer Showroom. Lauren and Pauline encapsulate the LILYA women perfectly as well as sharing our love for the beach!

We recently chatted to the ladies to get some insight into what they do and also a locals guide on what to do in Southern California.

To find a list of Lilya’s USA Stockists please email office@ilovelilya.com

Hey Lauren and Pauline, tell us a little about yourselves and Sel De Mer Showroom?

Hi! We have been working together for about 3 years now and love what we do! Our showroom is a curated mix of brands from LA to Bali to Australia with swimwear, clothing and everything in between. Our workday looks different every day. Some days we work from a local coffee shop, then other days we could be travelling to Hawaii/ New York visiting our accounts. It’s fun and exciting- and we love seeing new collections that come season to season.

The best part about your job?

Working together! We are laughing all day long. Also working alongside such amazing designers. Every brand and store has its own personality and story which makes everyday exciting and new.

How would you describe your personal styles?

What comes to mind when we think of our fashion style is “denim and white”. More than half of the time we show up wearing the exact same thing. We just realized that we are today. Ha! We have fun with cute high top vans or dressing up our outfits with some patterned booties. We love clean, simple lines and we are suckers for a cute summer dress or long baggy jumpsuits. This season, we are dying over Lilya’s fringe suede pieces- we can’t wait to wear the Wintergreen Jacket with a white tee/vintage levi’s! And a pair of good sunnies is an absolute must!

What are your favourite Lilya pieces to wear?

Pauline really loves the Olina wide leg pants in the Morris print paired with a cute tank tied in a knot. She also loves the Florence top in white with her Madewell flea market denim flares. Lauren loves the Wintergreen Brown suede jacket paired from Lilya with her Mother denim and the Aquarius dress with cute sandals.

A guide to Southern CA….

First things first, where do we go for our morning coffee?

Our go to is definitely Revolution Roasters in Oceanside, CA. We also love Succulent café- it is a cute outdoor spot with wall to wall succulents and great coffee. Its outdoors and always sunny- always very inspiring to work there.

Where to stay?

If we were coming to visit we’d rent a cute airbnb! North County is a must as all the beach towns are so close to each other and each one has its own little vibe. We also love to stay at The Holidays campground in San Clemente. There are 4 vintage Shasta trailers right on the beach. Best beach/camping experience- plus you meet great people camping there.

Where to eat?

Our favorite eating out spots are Blue Ribbon Pizza in Encinitas if we want good wine and pizza, Lotus Café in Encinitas for lunch and we can never turn down a San Diego Taco Tuesday. Another favorite is Cucina Enoteca in Del Mar.

Where to enjoy a drink?

Hello Betty’s rooftop in Oceanside, CA for sunset cocktails and Solace and the Moonlight Lounge for good wine and apps, we also love a good dive bar with good music and pool. Lauren loves a good juke box.

Best way to unwind?

We both cherish yoga and try to do it everyday. Lauren is actually yoga certified! It is a great workout and de-stresser.

What should we pack in our suitcase?

Denim, tees, rose water spray, candle for traveling, teeki yoga leggings, comfy lounge wear, and a few shoe options but definitely cute sneakers! And snacks!

A must do….

Grab morning coffees and go to our favorite Vintage Store, Captains Helm in Oceanside. Then head to the beach!

Where to watch the sunset?

Anywhere! The ocean is so close to both of us, so just head west and you will find a spot ☺

Where to shop?

We love thrifting! Our fav is Captains Helm and right next door is a locally curated shop- Rais Case. We adore everything in there- including the owner! We also love Van de Vort in Del Mar and Madewell is our go to store for good basics and denim.

 

Interior | Blushing

By Interior Design

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Currently lusting over a pink colour palette for interiors. Our favourite way to offset blush tones is with lots of greenery, crisp whites, natural wood and gold finishing’s. Top of our pink wishlist is this Pop & Scott pink velvet sofa, which would be a very welcome addition to Lilya HQ.

IMAGE CREDITS: Pop & Scott, Pinterest, Apartment Therapy